Big Pharma
Big Pharma may refer to:
See also
Big Pharma (video game)
Big Pharma is a simulation game developed by Twice Circled and published by Positech Games where one builds a drug factory. The game was released on 27 August 2015.
Game Mechanics
In Big Pharma the player takes the role as the manager of a pharmaceutical company, producing prescription drugs from raw materials. Raw materials have intrinsic positive (e.g., "Reduces coughs") and negative (e.g., "Induces drowsiness") benefits that present themselves when the material is within a set concentration range, with possible concentrations ranging on a 0-to-20 scale. Most of the positive benefits can be enhanced to more desirable effects, or negative side effects can be outright removed, by bringing the material to a specific concentration range and applying an indicated process, some further requiring the addition of a catalyst material which itself carries positive and negative effects. Materials can also be mixed to combine positive and negative benefits to create more potent drugs. The goal in the mixing and preparation of materials is to achieve drugs that have their positive effects as close to their maximum potency concentration while either eliminating side effects or bringing the material's concentration as far away from the side effects' maximum potency levels.
Big Pharma (book)
Big Pharma: How the World's Biggest Drug Companies Control Illness is a 2006 book by British journalist Jacky Law. The book examines how major pharmaceutical companies determine which health care problems are publicised and researched.
Outlining the history of the pharmaceutical industry, Law identifies what she says is the failure of a regulatory framework that assumes pharmaceutical companies always produce worthwhile products that society will want.
Law has written about healthcare for 25 years, seven of them as associate editor of Scrip Magazine, a monthly magazine for the drugs industry.
